Welcome to our Secret Brand Strategy page.
Here you will learn how you can implement the winning growth strategies of $100M+ brands so you can get marketing results like it’s 2021 again.
2x+ ROAS | First Order Profitable | 20%+ EBITDA
How To Drive Fast Growth... Today.
The algorithms aren’t broken, you just need a better strategy.
A pretty ad that follows brand guidelines isn’t enough if it doesn’t convert.
Most DTC brands are still running what I call “billboard ads”—they look good but deliver the same results as billboards: low direct response and a tough time scaling.
Your ads need to answer these key questions:
– Why should I stop scrolling?
– Why do I need your product?
– What makes it different or better?
– And why should I buy today?
Most brands don’t answer these questions effectively. That’s why scaling is hard and expensive for them.
What Success Looks Like:
The best example? ShamWow.
America already had paper towels, cloth towels, and an old t-shirt in the garage for cleaning.
But after 60 seconds of watching the ShamWow ad, millions of Americans ordered four for $19.99, plus shipping and handling.
Why? Because it was a great advertisement.
Great advertising is still the foundation of a high-growth brand today.
Eliminate the Gaps.
DTC brands have been running unoptimized for too long.
Every single aspect of your business needs to be optimized to convert—your homepage, landing pages, product pages, and every CTA placement above the fold.
The same goes for email and retention marketing. You should know exactly when and how often to send campaigns to leads and customers, with promotions tested to maximize revenue and profitability.
Automations should drive a significant portion of your monthly revenue and be perfectly aligned with the customer journey.
Not just emails but SMS marketing too, these are the most overlooked channels for serious growth.
A strong email and CRM program doesn’t just boost retention and LTV; it also reduces your CAC without wasting ad spend on retargeting.
Unlock the Next Level of Growth.
The next level doesn’t come from a one-hit influencer campaign that spikes revenue today and fades tomorrow.
Influencer marketing works best to add fuel to the fire to increase brand awareness and decrease CAC, but most brands don’t need to invest $500k+ in influencers to unlock massive growth.
You just need to optimize your strategy for long-term scalability, and create campaigns that convert at a high level and that scale to millions per month in profitable ad spend.
How We Can Help.
This is not an agency offering. We don’t manage your ad accounts or shoot your content.
You probably already have the assets you need—we’ll help you use them more effectively with better storytelling, scripting, and direct response video editing.
I’m Dylan Kelley, founder of Wavebreak—the agency behind 100+ of the fastest-growing DTC brands. Brands like Curology, Nutrafol, and more.
For a select few brands, I offer an exclusive ecommerce growth service.
I work with 3 brands at a time to unlock growth using the above methodology.
I personally come into your business to close the gaps fast, using aggressive testing and optimization strategies proven to work.
There is no guesswork. We implement what’s already been tested, so you see results as fast as you can implement.
This is like having a fractional CMO or VP of Growth, except it’s an outsider who can see the opportunities you’re overlooking and to be more hands on to help implement.
Typically, I’m hired by the founder and work closely with them, but I can also collaborate with your head of growth or marketing to put these strategies into action.
I love building and scaling brands, but have no interest in scaling a full-service agency, so instead, for a select few, I step in and help drive growth.
You’ll also get access to discounted rates on Wavebreak services as needed and access to my rolodex of brand and agency partners with clear pricing, so that you get results without getting ripped off.
Interested in Working Together?
Email contact [at] wavebreak.co with a high-level overview of your brand that includes your annual revenue, monthly ad spend, a link to your Facebook Ads library, and your goals.
I’ll get back to you with ideas for optimizing your business—and we’ll take it from there. Even if we don’t work together, I’ll give you some valuable feedback.
